Ken handles the retail and marketing day-to-day operations for Morton Golf LLC and has become an active voice in the golf industry through his work in education and the Association of Golf Merchandisers. He has given seminars to PGA sections and AGM groups and is a contributing writer to many golf publications, including The Merchandiser, Golf Pro Magazine, Golf Business, Golf Today and more. Under his guidance, the Haggin Oaks Golf Super Shop has won the Golf Digest/Golf World Business Top 100 Golf Shop Award an unprecedented 25 consecutive times. His creative promotional and event ideas have garnered national attention. In 2000, he was named as one of the 40 most influential people in golf under the age of 40 by GolfWeek Magazine. He was also a Board of Directors member of the AGM and in 2001, won their Excellence in Education Award. In January of 2006, he became the organization's President. In 2006, his book The Little Book Of Big Golf Promotions was published and has become the leading industry resource for marketing and promotional concepts. He followed it up with The Little Book of Big Golf Promotions II- A Second Helping in 2009 and The Little Book of Big Golf Promotions III- A Third Helping in 2011. He also writes for several country music publications including That Nashville Sound, Nashville Scene, The 9513, Saving Country Music and Engine 145. He has helmed the annual Morton Golf Foundation fundraiser, the Golf & Guitars Music Festival, since its inception.